Counting Out Loud founder Courtney Morgan is an excited mother of one son and two furbabies. While studying architecture in the city of Baltimore, she fell in love with the whimsical spirit of Charmcity. Now as a new mother living in the city, she decided to try to capture some of that playful spirit that is Charmcity by starting Counting Out Loud.

For Courtney, children's clothing is a reflection of how a child wants the world to see them. Before deciding on collection, she thinks about how a design will be used and where it will be worn. Each piece is selected based on form, function and of course social and environmental responsibility.  



International Chic with a Mini Touch.


After years of design training and practice, owner Courtney, has turned her focus to curating beautiful environmentally responsible collections for little ones. Each collection is selected based on a few principles:

  • Design and function of each piece
  • Who, where and how each piece is designed and manufactured
  • Who owns the company, moms and small businesses are our favorite